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Sample Area Sales Manager Resume

Summary

Area sales manager with extensive experience in the food and beverage/consumer goods industry working with beverage wholesalers and growing sales volume across retail channels in assigned markets. Known as a strategic thinker and creative problem solver geared towards achieving results. Collaborative management style focused on building relationships with assigned wholesalers and developing challenging markets to help achieve the corporate vision. Excellent account/territory and wholesaler management skills.

Accomplishments

  • Increased Total Sparks Franchise sales in the state of Maryland/DC in 2008 by 5.9%
  • Increased Total Sparks Franchise sales in the state of Maryland/DC in 2007 by 11,112 cases
  • Exceeded 2007 KPI goals by achieving stretch in all goal categories
  • Increased sales on McKenzie River brands portfolio in the state of Maryland from February thru November by 7.0% in 2006
  • Productively implemented distribution programs in conjunction with Korean American Grocers Association (KAGRO) of Maryland to increase the Coors Brewing Company Portfolio in 2005
  • Increased Coors Brewing Company portfolio sales by 7.5% in the Baltimore Market (2005 -2006)
  • Increased Coors Brewing Company portfolio sales by 6.2% in the Publix and Winn Dixie grocery chains in (2004)

  • Professional Experience


    Miller Coors LLC Virginia, Maryland, D.C 2006-2008
    Sparks Area Sales Manager
  • Effectively managed and coached promotions and special events teams, including a team of 8 members; responsibilities included executing special event promotions engaging with consumers to ensure product sell through to increase sales
  • Effectively managed tactical budget for assigned markets
  • Collaborated with the distributor sales teams to understand and ensure development and deployment of increased sales initiatives
  • Led and coached the distributors sales teams, as well as hold them accountable for sales results and merchandising support
  • Analyzed market conditions and developed volume based gap closing programs for distributor sales teams
  • Conducted sales meetings with distributor sales teams and provide positive support on weekly basis to ensure results
  • Engaged assigned wholesalers with detailed market analysis recaps

  • McKenzie River Corporation Maryland 2006

    Area Sales Manager
  • Applied knowledge of company processes, policies, business strategies, and products to plan, commit, and controlled the deployment of the McKenzie River brands within the state of Maryland
  • Assisted Regional Sales Manger in new product launch ensuring execution of wholesaler distribution goals
  • Held distributor sales teams accountable for sales results and merchandising support
  • Maximized McKenzie Rivers return on investment by tracking promotional results and evaluating these in conjunction with the assigned wholesalers and markets
  • Accessed market conditions and developed volume based gap closing programs for distributor sales team
  • Strategically planned and implemented distribution programs to increase sales in assigned market

  • Coors Brewing Company Baltimore, MD 2004 - 2006
    Sales Merchandising Manager
  • Led, developed, and implemented sales promotion activities in conjunction with the Coors Brewing
  • Company promotional agency, media partners, and assigned wholesaler in targeted off-premise retail accounts and special event venues to augment sales
  • Worked meticulously with wholesaler personnel to identify key accounts that are aligned with the targeted segments demographics and volume and distribution potential
  • Led and coached the distributors sales teams, as well as held them accountable for sales results and merchandising support
  • Assisted in managing agency, venue and media partnerships
  • Evaluated market conditions and developed volume based gap closing programs for distributor sales team to increase sales
  • Prepared detailed market analysis on monthly and annual basis for assigned wholesalers

  • Coors Brewing Company Ft. Lauderdale, FL 2003-2004

    Retail Sales Representative
  • Established and maintained a productive working relationship with distributor personnel
  • Developed and implemented effective retail execution incentive programs for the off premise distributor sales organization to increase sales during key beer selling seasons
  • Augmented sales by gaining larger and improved displays in prime store locations executing up against Coors Brewing Company ads and key programs in the assigned Publix and Winn Dixie accounts
  • Implemented display programs by partnering with assigned wholesaler to increase the Coors Brewing
  • Company portfolio’s volume and distribution in assigned market

  • Newell Rubbermaid Houston, TX 2001-2002
    Sales and Marketing Field Representative
  • Developed and maintained relationships with all store personnel and District Managers to maximize efforts to increase sales in assigned Key Accounts
  • Increased sales for Newell Rubbermaid products through the study and the use of the sales process
  • Participated in Event Marketing programs (i.e. NASCAR) and Industry Research
  • Developed grass roots and career marketing techniques
  • Acted as a business consultant for accounts to manage profit/loss centers and sell-through
  • Created and managed in store displays and promotions

  • Education


    Langston University, Langston, OK
  • Bachelor of Business Administration