Sample Advertising Sales Resume

Professional Profile

An independent marketing/sales professional with strengths in developing and extending client marketing partnerships as well as building new business categories and revenue streams resulting in increased profitability in a variety of industries.

Experience

Portada Magazine, March 2006 – Present
Sales/Marketing Director

Current year increase in sales revenue in print and online advertising vehicles 31% over 2007 close.

Launched the Annual Hispanic Digital and Print Media Conference.

Increased conference revenues by 300% from introduction to second year conference.

Develop barter agreements with industry associations resulting in increased exposure for the magazine.

Development of publication media kit.

Development of special section rates.

Maintain online advertising placements.

Develop component-based advertising packages and promotions.

National Jeweler/VNU, January 2005-June 2005
Regional Sales Manager,

Generated new business and redefined territory.

Increased advertising for existing jewelry manufacturers and international tradeshow marketers 15%.

ABS Electronics, 2001-2004
Sales Director

Reported directly to the President of the company. ABS is an electronic Component Distributor whose client base includes the US Government and its contractors.

Established new accounts such as Lockheed Martin, BAE Systems, and Harris Corp as well as their associated subcontractors.

Revenue increased 20% under my direction.

Car Sound Group, United Media/Cmp 1995-2001
Associate Publisher

Oversaw all sales & marketing staff, planning and budgeting.

Produced trade show.

Established new business categories by recommending and attending "out of the box" trade/consumer events. Using input from advertiser base, this move was accompanied by the renaming of the magazine, allowing our clients to expand into a new segment of the market without leaving core audience.

Implemented the use of chat room with editors, industry experts, trade associations, etc., creating revenue-generating venue through various sponsorships, including manufacturer chat rooms to gain market insight on new products and prototypes and hold contests.

Prepared forecasting for magazines and related websites, including but not limited to representative sales targets.

Created Car Sound Calendar that started at the beginning of the season not the year ran for 12 months.

Created territory and category account lists with targets for sales staff.

Supervised, trained and supported national sales staff via weekly sales status meetings.

Formed liaisons with market research firms for our trade publications.

Researched market trends for growth opportunities within category for expansion.

Directed and participated in the design of media kit contents. Including but not limited to testimonials, editorial calendars, rate cards for both print and web.

Video Magazine, Reese Communications, 1987-1995
Advertising Sales Manager

Initially hired to maintain and increase the mail order section of the magazine. After two and a half years revenue increased almost 200% and was promoted to Advertising Manager with client based including national accounts and ad agencies.

As a result of my work on the Buyer's Guides frequency and profits were increased - We went from quarterly to bi-monthly and ad pages reached all time highs - I then became responsible for folio and revenue goals for these.

Education

Brockport University - Bachelors Degree in Marketing