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Sample Market Research Analyst Resume

Professional Experience

Nielsen Company, Fremont, California (May 2010 November 2010)
Market Research Analyst, (Consultant)
  • Utilizing survey data, developed graphs and charts using Power Point and wrote reports that contained recommendations for a major high tech company Conducted statistical testing of survey data
  • Produced Executive Summaries of research findings for management as a basis for business planning and improvement

  • Roche Molecular Diagnostic Systems, Pleasanton, California (July 2008 to May 2009)
    Project Manager
  • Developed concise departmental processes and flowed these processes in Visio
  • Assisted in the development of marketing collateral
  • Conducted competitive intelligence research through web and literature reviews
  • Developed PowerPoint presentations for sales training
  • Developed and maintained department timelines

  • Ceridian Corporation, Bloomington, Minnesota (March 2000 to August 2002)
    Project Coordinator - Marketing Department
  • Coordinated qualitative and quantitative primary market research including segmentation, new product and service research, concept testing, focus groups, customer satisfaction, customer loyalty and competitive intelligence studies, as well as ad hoc studies for sales, marketing and business development teams
  • Created and maintained customer databases
  • Designed questionnaires and developed online surveys
  • Programmed and ran data reports of survey results using ACCESS
  • Performed extensive statistical testing which included correlation analysis, multiple regressions, and significance testing
  • Accurately conducted in-depth statistical analysis and interpretation of survey results
  • Produced concise Executive Summaries of research findings for upper management
  • Leveraged research findings to create actionable recommendations and business plans
  • Provided metrics to sales and marketing teams to measure success of initiatives.

  • Keller, Rosen Associates, Bloomington, Minnesota (October 1995 to March 1998)
    Project Coordinator - Market Research
  • Determined project team plans and priorities
  • Managed primary qualitative and quantitative market research including focus groups, customer satisfaction, loyalty, retention studies, and competitive intelligence.
  • Leveraged research findings to create business plans

  • Education

    Master of Community and Regional Planning (M.C.R.P.)
    University of Nebraska, Lincoln Nebraska.

    Bachelor of Arts (B.A.), Sociology, minors in Business Administration and Spanish, University of Nebraska, Lincoln, Nebraska.