Work History
Tremedia (Health & Wellness) FL 01/08 - PresentCommunications Manager
Create strategic print and online communications that yield measurable, action-oriented results
Draft various audio and video scripts for both CD/DVD and web production
Cultivate web presence for specific audience reducing the communications budget by a third
Convinced management to embrace social media (now the cornerstone of our communications)
Grew targeted Facebook fan base from non-tech savvy to 1200+, boosting growth monthly
Client interaction through social media outlets (yielded 75 YouTube testimonials in 20 days)
Several published social media article s in national trade pub
Generated demand for (and taught) a Social Media workshop at the annual National Conference
Booth setup and onsite staff for National Conference in Orlando 2008, 2009 and 2010
3001 AD LLC (Virtual Reality Gaming) FL 08/06 - 12/07Trade Show and Marketing Manager/Sr. Copywriter
Copy for web, press releases, direct mail and print collateral for virtual gaming equipment
Management of International CES Convention in Las Vegas to include: trade show booth design, talent, press interviews, lead generation, accommodations, onsite networking, booth setup, I&D, badge registration, post-show evaluation and PR
Mayer Motivations (Incentive Travel) FL 03/04 – 08/06Sr. Copywriter/Trip Director
Created internal and external marketing collateral and promotions for loyalty programs utilizing life-experience rewards, specifically incentive travel
Developed advertising strategies and full campaigns for varying budgets
Wrote sales letters, pitches, presentations, newsletters, e-zines and web copy
Assisted planning and implementation of trips to include airport assistance, hospitality desk, event escorting, transfer assistance, talent management and awards ceremonies in locations such as Las Vegas, Los Angeles, Catalina Island, Puerto Vallarta, Tulum, Cancun, Kauai, Kona, Papeete, Bora Bora, Amsterdam, Paris, Rome, London, Budapest, Prague and Vienna
Group 3 Promotions/Draft Worldwide Memphis, TN 11/01 - 4/03Assistant Market and Events Manager
Executed all RJ Reynolds' Camel Club promotional events in the Memphis market as well as maintained Event Marketing activity database
Created themes for all promotional events including concept and copy, and coordinated production equipment, signage, venue, promotional tools, consumer rewards, budgeting and client proposal
Trained reps on client policies and procedures such as selling strategies and privacy agreements
Developed new approach to acquiring consumer email addresses for database marketing with measurable results
Signature Advertising, LLC Memphis, TN 8/00 - 10/01Copywriter
Created, edited and proofread multi-media advertising copy to include broadcast, print, web, outdoor, tradeshow and collateral for a variety of high profile clients such as FedEx, NBC Bank, Morgan Keegan
and Thomas & Betts
Planned and executed the 2001 Memphis Addy Awards Show including coordination of musical talent, emcees, speakers and award recipients, emcee script copy, production of awards video and on-site direction of audio/visual crew
Co-wrote/edited copy for Commemorative Anniversary Book honoring Fred Smith of FedEx
Wrote, edited and produced motivational inter-company voice message for Thomas & Betts' regional sales teams that produced a measurable sales increase
Responsible for last line of defense proofing for copy and graphic errors
O'Connor Kenny Partners Memphis, TN 1/00 - 8/00Intern to Copywriter
Persuaded Creative Director to create a copywriter internship position and obtained the position over several other qualified students
Procured full time salaried position five months prior to graduation
Gained on-location broadcast experience from pre-pro to post-pro including reviewing directors' reels, casting talent, producing radio/television spots and editing final work for clients such as Hard Rock Café, ServiceMaster Clean and Honeysuckle White Turkey
Education/Training
BA, University of Memphis 2000, GPA 3.9
Major: Journalism/Concentration: Advertising /Minor: Communications
